Any trade has its two sides like that of a coin, a blessing and a disguise. The trade of pay day loan with no credit check is no different. Certainly it is a blessing for those economically weaker sections, who need money for short period, to bridge the gap between their earnings and expenses. The rapid growth of this industry clearly indicates the payday loans no credit check response in the society and how well it is accepted. This doubtlessly substantiates that the pay day loan is a blessing to the society. However, the rapid growth has also proved a disguise for the consumers in many cases. This, of course, is not because of the industry but due to aggressive attitude of some lenders who are greedy to make huge profits by exploiting the financial crisis of his customer. On many a times, the borrower ends up with huge costs and is forced to face aggressive recovery process of the lenders. Also in many cases the interest rates are not maintained as per the legislations and are higher than the norms forcing the borrower to end up with high borrowing cost. If a lender realizes his responsibility to the society and acts then certainly this is a trade with blessings.