After listening to the acrimonious news related to reverse home mortgage and the truth is that most of them chat about the product quite contritely, I can not help but guess whether this is because of the maturity of those taking out equity release. Whilst the more mischievous refinancing loan companies have been swept underneath the carpet and regarded as a less-worthy reason of debate, reverse mortgage information is now fully regulated by the FS Authority yet always holds a lot of petechia about it.

The definitive attributes of the two? One is aimed at everybody whilst the other is pointed to the over 55. This age specific targeting, I believe, has caused the bad news. Selling to the over 55’s has the same coloring of helplessness that comes with selling fatty foods to under 18s.

What riles my self is the fact that in almost every other industry or position; elder people are thought of the most clever; the wise ones that many seek counsel and admonition from. So for what excuse, when it happens to be anything on the web or any types of business product, do we treat the 55+s with children’s gloves? Stepping in like a defiant soldier to cherish them from their own mindset. Do we suppose for one minute that they’re blindly falling for a reverse mortgage like lemmings? No, I did not think so.